Home and Away star Maddison Brown has shared an emotional post, detailing the rigours of running a business.

The actress, 28, is the co-founder of Outside Beauty & Skincare, which she launched with her sister, Allyson Popovic, back in 2023.

Taking to Instagram this week, Maddison shared a candid moment, revealing she was suffering burn-out from running the business.

Fighting back tears, Maddison began the clip, admitting that she ‘hated’ showing this side of herself.

‘I hate being vulnerable and showing my vulnerabilities. But it’s just really hard having a business,’ she said.

‘I never thought it would be this hard. I thought I was so clever and I had such a good idea.’

Continuing, Maddison added that the workload involved in getting a venture off the ground had started to take its toll, despite always trying to maintain a resilient outlook.

‘We’ve just been going, and going, and going, for over three years now,’ she said.

‘We both work seven days a week. We’ve never paid ourselves a cent from the business. I always pick myself up and dust myself off.

‘I think I try to portray this image of success and hard work and that’s all real, but these moments, like I’m having right now, happen way more often.’

Maddison augmented the sobering sentiment with a caption that further outlined the struggle of being a self-funded entrepreneur.

‘I sat down to shoot some ads, and just all of a sudden felt so burnt out and exhausted I couldn’t stop the tears flowing,’ she wrote.

‘Everyone says they want to see ‘founder content,’ but here’s the unfiltered version: this is what it actually looks like 99% of the time.’

Maddison added: ‘Being fully self-funded means every win feels personal, and every challenge even more so.

‘Being a success on paper only tells half the story. Behind the scenes, it’s late nights, self-doubt, small victories, and a whole lot of persistence.’

The post struck a chord with Maddison’s 744,000 followers, many chiming in to empathise with the actress, including supermodel Megan Gale.

‘Oh honey, I feel you,’ Megan wrote.

‘I’ve been there and it’s brutal. The lessons from it all will emerge though, I promise you, and they can be invaluable.’

Fellow Home and Away star Pia Miller also jumped in with a supportive: ‘I love you.’

York Street Brands co-founder Rachael Wilde also offered Maddison her support.

‘So relatable to every business founder ever, my girl! Proud of you,’ Rachael commented.

Maddison spent a decade living in the US, where she starred in such fare as Dynasty and the 2015 Nicole Kidman film Strangerland.

She returned Down Under in 2024, soon after joining the cast of Home and Away, playing Jo Langham.

The actress was also romantically linked to Liam Hemsworth, after the pair were spotted kissing on the streets of New York in 2019.

When asked at the time by The Daily Telegraph if she was single, she apparently laughed and said: ‘I’m not answering that question. My rule is not talking about my personal life.’

Liam, who was also married to popstar Miley Cyrus, has since moved on with fiancée Gabriella Brooks.

Maddison is engaged to New Zealand actor Simon Mead.